Managed Programmatic Advertising
We plan, activate and manage programmatic buying across display, video, audio and CTV inventory on your own platform seats.
Managed media buying since 2016
Enterprise campaigns, run by people who read the delivery data every day.
Plumbix plans, builds and operates advertising programmes across programmatic, native and search platforms — on the accounts your organisation owns, with every optimisation logged and explained.
You keep your platform accounts
Every change logged with a reason
No guaranteed-results promises
Delivery summary
Illustrative
- Programmatic display
- 98.4% paced
- Native discovery
- 91.2% paced
- Online video and CTV
- 87.6% paced
- Search and audience network
- 96.1% paced
Figures shown are illustrative and do not represent a specific client account.
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Campaign programmes managed since 2016
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Ad impressions delivered on client seats each month
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Markets with active campaign operations
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Client engagements renewed beyond the first term
Platforms we operate in daily
Display & Video 360
Campaign Manager 360
Outbrain
Taboola
Microsoft Advertising
Google Analytics 4
What we do
Fourteen services, one buying practice.
Every engagement is assembled from the same operating standards - planning, build, daily management and reporting - applied to the platforms your programme actually runs on.
Google Display & Video 360 Campaign Management
Day-to-day management of DV360 insertion orders, line items, audiences and Floodlight measurement.
Read more about Google Display & Video 360 Campaign Management
Native Advertising Campaigns
Native campaigns built around the editorial context they run in, from headline testing through to post-click experience.
Outbrain Campaign Management
Full account operation on Outbrain: structure, bidding, publisher management, creative testing and reporting.
Taboola Campaign Management
Taboola campaign build, site-level optimisation, creative testing and measurement management.
Microsoft Advertising Management
Search, shopping and audience network campaign management across the Microsoft Advertising ecosystem.
Why clients stay
Most agencies show you a dashboard. We show you the decisions behind it.
A dashboard tells you what happened. It rarely tells you why anyone did anything. Our reporting pairs delivery data with a change log: what we altered, when, and what we expected it to do.
- An auditable accountEvery optimisation carries a date, an owner and a rationale you can review later.
- Definitions agreed onceMetric definitions are documented at scoping so channel reports reconcile with each other and with finance.
- Honest reporting of shortfallsResults that missed are reported as plainly as results that did not.
- Your ownership protectedAccounts, tags, audiences and history stay with you throughout and after the engagement.
How we work
A five-stage engagement with a fixed cadence.
Nothing here is unusual. What matters is that it happens every week, in the same order, whether or not results are comfortable.
01 — SCOPE
Understand the programme before proposing anything
We review your platforms, measurement, historical performance and internal approval paths. If managed service is not the right answer, this is where we say so.
02 — PLAN
Agree the plan and how it will be judged
Channel mix, budget allocation, audience architecture and the measurement framework are documented and signed off before any budget is committed.
03 — BUILD
Construct campaigns for readable data
Structure, naming, tracking and creative trafficking are built to a documented standard, then QA'd against a checklist before launch.
04 — OPERATE
Manage delivery on a fixed cadence
Daily pacing checks, weekly optimisation reviews and monthly readouts. Every change is logged with its reason.
05 — REVIEW
Judge the programme honestly
Quarterly reviews cover what worked, what did not and what we intend to change. Results that fell short are reported as clearly as results that did not.
Selected work
Programmes we were asked to fix, scale or launch.
Illustrative composite engagements. Figures are fictional and provided to show how we frame and report on work.
Lead generation
Rebuilding a SaaS demand programme around pipeline, not form fills
Lead volume was healthy and pipeline was not. The team optimised to cost per form fill across four channels with no shared definition of a qualified lead.
62%more qualified opportunities per quarter
31%lower cost per qualified opportunity
4channels reporting to one definition
Performance marketing
Holding pacing accuracy through an eleven-week retail peak
Two prior peak seasons had ended with underspend in the first half and panic buying in the last ten days, at a materially worse cost per order.
98.4%of planned budget delivered on plan
22%improvement in cost per order versus prior peak
0unplanned end-of-season spend surges
Native advertising
Scaling a native programme without losing efficiency
Native spend had plateaued. Every attempt to increase budget pushed acquisition cost above target within a fortnight.
3.4xincrease in monthly native spend
9%improvement in blended acquisition cost
40+creative variants tested per quarter
Client perspective
What working with us is like.
Industry expertise
Sector knowledge that changes how the work is done, not just how it is described.
Regulated categories need approval workflows in the creative calendar. Long-cycle B2B needs pipeline-weighted measurement. Retail peaks need daily trading. We build the operating rhythm around the sector, not the other way round.
Common questions
Answers before you ask.
We are a managed media buying practice. We plan, build, operate and report on advertising campaigns across programmatic, native and search platforms, working on the accounts and seats your organisation owns.
No. We do not sell, resell or provide access to advertising platform accounts. Our engagements cover managed services, consulting, onboarding and campaign execution on accounts you hold yourself.
Principally Google Display & Video 360 and Campaign Manager 360, Outbrain, Taboola and Microsoft Advertising, alongside the measurement and analytics stack that supports them.
Two to three weeks from signed scope for a standard activation. Programmes with complex measurement requirements or multi-market compliance review take longer, and we will say so during scoping.
Yes, in every engagement. Accounts, tags, audiences, creative and historical data remain in your ownership, and access can be revoked by you at any time.
Next step
Tell us what you are trying to move.
Send a short note about your programme and objectives. We reply within one business day — with a scoping call, or an honest explanation of why we are not the right fit.